June 1, 2009Parksville - After receiving 2 international awards for their work with Tigh-Na-Mara Resort, the management team at The Beach Club Resort sought out Primal's help in creating their brand collateral and conference planner. "We are so excited to be part of Vancouver Island's newest luxury resort." adds Robert Dodds, President & Creative Director of Primal Communications. "The resort is absolutely gorgeous and has the best location, with Parksville Beach literally at it's doorstep. The rooms are pure comfort, and almost every room has an ocean view."
Primal's use of a beautiful Robin's egg tiffany blue, and registered pearl foil on the cover adds such an elegance to the piece. "We knew that this brochure was also to target Brides-to-be and wedding planners, so it had to carry a sophisticated elegance that spoke to those markets."
The property photography was created by Alec Watson & Suzanne Teresa of ST Photoworks. "We wanted to position the property on the beach with a view in almost every shot" notes Dodds. "This was part of the branding strategy for The Beach Club Resort and the shots turned out absolutely fantastic."
Primal also designed the stationery, racking brochure, direct mail, postcards, advertising, in room collateral, clothing, gift items and more as part of the property's brand applications.
Primal Communications is a full service graphic design studio that has been offering graphic design, web design and advertising services since 1994.